Federation Magazine
Federation Magazine
After one of the worst periods of the history of retail sales, some of the largest retailers in the country say that this year will work harder than ever to increase sales while trying to contain marketing costs, according to a Dow Jones that took place this morning.
His solution? Internet.
"We see how we can be more precise in how we talk to our customers," said Barbara Hagen, Senior Director Marketing strategy and brand communications at Best Buy Inc., who spoke at the National Retail Federation Annual Convention in New York on Sunday. She describes tactics marketing to increase your visibility and drive people to your website to shop online or head to their outlets. "It is also way to increase loyalty and retention. "
She's right – PR is the best way to leverage the Internet. It is the only marketing tactic that combines the power of print, both online and offline, with a single blow. One article in the traditional print publications May also appear in publications in their online and then you can publish and redistribute by many other social networks.
New media and public relations are a match made in heaven to raise awareness about your company and products:
1. PR is trustworthy – According to Forrester Research, 45 per cent of respondents trust the editorial sections of newspapers and magazines they read (offline and online). However, 85 percent of consumers do not trust advertising that bombards.
2. PR has credibility – if the reporter in a local newspaper sees fit to write About your company in a positive light, which amounts to tacit approval of his company in the document. Who bears the weight and confidence that you can not buy ads that are displayed in the same publication.
3. PR reaches the masses – At a time when more people get their news online and offline, apparently on the PR surface loses its strength, but nothing is further from the truth. Everyone newspapers and magazines online repurposed content. In fact, the Audit Bureau of Circulation, said that the number of newspaper readers exceeded 75 million unique visitors last year, up 23 per cent on the previous year. People read newspapers and magazines always – and they are online.
4. PR Web is closer to their customers – no matter what your business or potential customers, who are ready to go buy the Internet to learn about their decisions before they reach their checkbooks. Articles about your company and product can not confirm your purchase decision, and in many cases, consumers make their a click your site – your online store.
5. PR is consistent with Social Network – The best way to attract the wrath of millions of users Facebook and Twitter is very commercial in their updates and links. If you currently use social networking to generate new business, you know already that can not be too overtly commercial in their messages. Tweeting and provides links to stories in the media legitimate your business is not the same animal, however. In fact, these ads can often help Buzz generate more and more to one contact with potential customers.
6. Online PR is happening now – now, your competitors are working all these angles in increasing numbers. Whatever your business, companies – such as Best Buy – getting the smarter about how to connect the dots between their customers, the Internet, their message and their sales. Every day you wait, you win and lose ground.
The challenges of the next decade will not become easier, and the economic recovery will not be a magic wand waved by the government. We must what we know is intelligent, prudent and cost effective to drive our business forward. PR meets all the requirements even more today than ever before.
When will we have a single champion heavyweight boxing?
By unified, I mean the belt at least three of the following orgainizations (current champions in the list): World Boxing Council (WBC) – Hasim Rahman World Boxing Organization (WBO) – Lamon Brewster World Association of Boxeo (AMB) – Nikolai Valuev International Boxing Federation (IBF) – Chris Byrd Ring Magazine – vacant How long will you think before boxing champion gets a new unified? Any idea who will be? Please include your reasons for your answers that you provide.
Honestly … I think it will not happen until a promising young man named Daniel Marching get one more win. It will be the next big thing, you regain the popularity of boxing.
WWF Magazine Cover to Cover July 1995 (Part 2/2)